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Sweet Smith
Designed by
Alex Smith
Designed for
Sweetsmith
Business card description
These cards are simple, sleek and a little bit quirky. The sweetsmith logo is bold on the front of the card and the details sit well on the back and are surrounded by plenty of white space. The pattern is part of sweetsmith’s visual toolkit and is used here to add interest and balance to the reverse side. The only problem was choosing a colour for the background on the front side. Black was the obvious choice – the blue sweetsmith logo is very strong against black. However, I wasn’t convinced this was the right choice. Luckily with Moo you can upload up to 50 front sides. I decided a mixture of 3 colours would look best… Eye catching, without being too over the top!
